Importance+of+communication




 * O **ften in business, culture is undervalued. Now when the world is becoming a global village, it is becoming very important to understand the value of “cultural capital”.

While doing business with other countries, it is very important to understand their cultures and bridge the gaps and strengthen the business relationships. Misunderstandings, misinterpretations, missed deadlines and frustration due to cultural differences can affect your profitability.

If you are a manager in a company competing in the international market, or aiming to sell products in India/Asia, or outsource work to that part of the world or you are facing a series of challenges. Most probably you will have to grasp a better understanding of how communication works in these far away countries. You need to know the basic communication rules, so you do not offend your counterparts.

More specifically you will have to learn how communication works for instance in India and Pakistan, and what is different from the Scandinavian and European way of communication.

If you have experienced difficulties in receiving good performance or prompt deliveries from your co-operating partners in India or the Far East, you probably need to improve your communication skills. Most likely you have counterparts with excellent education, wide experience and positive attitude. If you feel that deliveries still are not up to standard then you are facing a cultural challenge and not an organisational or educational challenge.

Failing to work with these basic cultural challenges in a professional manner, will set you years back in your plan to reach your profit goals you aim for in this co-operation. Private sector will not be able to succeed in their efforts in India and the Far East without building a cultural understanding at a higher level than currently achieved. This is a growing recognition among the business community. The ability of businesses to future profitability is dependent on qualified consulting services to increase competence.

You will need a partner skilled and experienced in resolving your specific demands and needs. Global Bridges AS is offering you the unique cross-cultural knowledge, the local contacts and the understanding of how to pinpoint your specific challenges and how to resolve them. Culture & Communication is the main hindrance in a successful business. From :- =Today's Challenges =

The importance of intercultural awareness and communication has also becomes very important for internal management of organizations. We find that frequently large organizations across the world tend to employ people from many different cultures. This is quite well known for companies having different business units across the globe, and transferring employees across the globe to different countries. But this problem has also become also very important to organizations operating within confines of a single country. Thus we find that now US population consists of many different ethnic groups such as earliest American settlers, African Americans, Puerto Ricans, and so on.

To be able for people of different cultural background to communicate and work together effectively, it is essential for them to have some minimum understanding of cultures of each other. Without such understanding there are real possibility of poor communication. Even when people speak a common language like English, the same words may have different connotation to people from different cultures. For example "a lucky dog" may be an acceptable compliment to an Englishman who has won a lottery, but it may offend an Indian. In addition to verbal, communication sometimes our behavior is also can be misunderstood because of cultural differences - for example Britishers are considered to be rather formal while Americans are more out going. Unless differences like these are understood, people may fail to understand behavior of people from other cultures and respond appropriately. An extreme example of this is provides by people from Gujarat State of India.

These people consider it very inauspicious to use phrases meaning things like "I am leaving" or "I am going". Instead they use a phrase like "I will return". Once a person knows these things, it is very easy to avoid mistakes. But, ignorance of these difference can lead to major misunderstanding between people.